490 thousand
total overnight visits by International and domestic visitors, annual average 2022-2024
2.03 million
total nights spent in accommodation by international and domestic visitors, annual average 2022-2024
£165 million
total overnight spend by international visitors and domestic visitors, annual average 2022-2024
£336
average overnight visitor spend per trip, 2022-2024
Figures shown represent the average annual tourism performance for Argyll and the Isles from 2022 to 2024 (numbers have been rounded). Sources: International Passenger Survey 2024, Great Britain Tourism Survey 2024
| Region | Domestic visits | Domestic nights | Domestic spend |
| Argyll and the Isles | 407,000 | 1,485,000 | £120 million |
Source: Great Britain Tourism Survey, 2022-2024 (three-year averages used to account for small single-year sample sizes)
Do you want to see this data as a graph or view past year figures?
View graphs and data on tourismobservatory.scot| Region | International visits | International nights | International spend |
| Argyll and the Isles | 83,000 | 547,000 | £45 million |
Source: International Passenger Survey, 2022-2024 (three-year averages used to account for small single-year sample sizes)
Do you want to see this data as a graph or view past year figures?
View graphs and data on tourismobservatory.scot| Local Authority | Tourism employment in 2023 | Tourism employment as a percentage of all employment | Tourism businesses in 2024 | Tourism businesses as a percentage of all businesses | Tourism Turnover in 2022 | Total tourism GVA per head in 2022 |
| Argyll and Bute | 6,000 | 16.9% | 605 | 14.8% | £207 million | £17,872 |
Source: Scottish Growth Sector Statistics, December 2024
View this data as a time series on the tourismobservatory.scotIn 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The survey explores all aspects of the visitor experience in Scotland. It also allows us to explore the experiences of visitors who stayed overnight in a specific area.
The scope of the survey was leisure overnight visitors only.
Information is also available at a Scotland level on a variety of topics including motivations, planning and booking, travel, attractions, food and drink and satisfaction. Detail on the background and study methodology is also available.
55%
were domestic visitors
45%
were international visitors
69%
were repeat visitors
14%
were on a trip of a lifetime
Source: Scotland Visitor Survey 2023
Published June 2024
The data published on this page is sourced from a number of different studies.
Jointly sponsored by VisitEngland, VisitScotland and VisitWales. The sample size for Argyll and the Isles was 46.
Browse more information on domestic overnight tourism to Scotland.
Carried out by the Office of National Statistics (ONS). VisitBritain, VisitScotland and VisitWales are sponsors of the survey. The sample size for Argyll and the Isles was 81.
Browse more information on international tourism performance.
Commissioned by VisitScotland. The sample size for Argyll and the Isles was 290.
Explore details from the Scotland Visitor Survey.
Read details on the industry statistics published by the Scottish Government
