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Visit Scotland | Alba

The heart of Scotland

Known for the year-round grandeur of its countryside, outdoor pursuits and adventure sports as well as Scotland’s newest city and countless attractions and hidden gems – Perthshire is a timeless favourite with visitors to Scotland.

Find out more about the region’s tourism industry with this comprehensive selection of research and insights we’ve put together for you.

Perth and Kinross Factsheet 2019

Published January 2021

Updated: March 2021. This report provides a summary of statistics on tourism in Perth and Kinross. It gathers information from a suite of tourism monitors, national statistics and commissioned research.

Fast facts for 2019

830 thousand

overnight visits

5.5 million

day visits

2.7 million


£394 million


*figures shown are based on 3 year averages (2017-2019)

Scotland Visitor Survey 2015 and 2016 - Perthshire summary

Published April 2017

Golf in Perthshire 2016

Published April 2017

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