Domestic overnight tourism
| Region | Domestic visits | Domestic nights | Domestic spend |
| Perthshire | 587,000 | 1,551,000 | £165 million |
Source: Great Britain Tourism Survey, 2023
Overview
- Insight on tourism in Perthshire is available from a range of different sources. These includes tourism monitors, national statistics, and commissioned research.
- On this page, you will find key data for the area. There are also links to further information regarding a particular source or study.
- In 2023, there were a total of 689,000 overnight tourism visits to Perthshire and a total overnight tourism spend of £210 million.
In this article:
1. Key statistics (overnight tourism)
689 thousand
total overnight visits by international and domestic visitors in 2023
2.35 million
total nights spent in accommodations by international and domestic visitors in 2023
£210 million
total spend by international and domestic visitors 2023
£305
average overnight visitor spend in 2023
Figures shown represent tourism performance for Perthshire, 2023 (numbers have been rounded). Sources: International visitors: International Passenger Survey, GB residents: Great Britain Tourism Survey, 2023
International overnight tourism
| Region | International visits | International nights | International spend |
| Perthshire | 102,000 | 802,000 | £45 million |
Source: International Passenger Survey, 2023
Employment and economic performance
| Local Authority | Tourism employment in 2022 | Tourism employment as % of all employment | Tourism businesses in 2023 | Tourism businesses as a% of all businesses | Tourism Turnover in 2021 | Total tourism GVA per head in 2021 |
| Perth and Kinross | 9,000 | 12.3% | 670 | 10.9% | £275 million | £18,688 |
Source: Scottish Growth Sector Statistics, December 2023
View this data as a time series on tourismobservatory.scot2. Scotland Visitor Survey 2023
In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The scope of the survey was leisure overnight visitors only.
The survey explores all aspects of the visitor experience in Scotland. Further information on the background, methodology, and key highlights from the survey is also available.
Browse Scotland Visitor Survey 2023.
The visitor survey also allows us to explore the experiences of visitors who stayed overnight in a specific area.
Profile of overnight visitors to Perthshire
68%
were domestic visitors
32%
were international visitors
77%
were repeat visitors
10%
were on a trip of a lifetime
Source: Scotland Visitor Survey 2023
Scotland Visitor Survey 2023 - Perthshire factsheet
Published June 2024
Profile of overnight visitors to Perth
57%
were domestic visitors
43%
were international visitors
67%
were repeat visitors
13%
were on a trip of a lifetime
Source: Scotland Visitor Survey 2023
Scotland Visitor Survey 2023 - Perth factsheet
Published June 2024
3. Methodology
The data published on this page is sourced from a number of different studies.
Great Britain Tourism Survey
Jointly sponsored by VisitEngland, VisitScotland and Visit Wales. The sample size for Perthshire was 64.
Browse more information on domestic overnight tourism to Scotland.
International Passenger Survey
Carried out by the Office of National Statistics (ONS). VisitBritain, VisitScotland and Visit Wales are sponsors of the survey. The sample size for Perthshire was 67.
Browse more information on international tourism performance.
Scotland Visitor Survey
Commissioned by VisitScotland. The sample size for Perthshire was 265 and Perth was 91.
Explore details from the Scotland Visitor Survey.
Scottish Growth Sector Statistics
