Marketing your Scottish tourism business
Find information and guidance on marketing your tourism business. This includes opportunities to market with us as well as a wide array of marketing toolkits.
Information and guidance
Promotional opportunities and tools
In this section
Marketing toolkits
We have a range of free toolkits that are ideal for helping you market and grow your tourism business.
Marketing opportunities
From a free web listing on our global website to advertising in our iCentres, find out how you can reach your target markets with us.
Free images and video of Scotland
Find out how to access images and video of Scotland for free.
Useful marketing resources
Delivering a quality visitor experience
We can help you to drive up quality and shout about your success.
Scotland's Themed Years
Our Themed Years celebrate the best of Scotland and its people. With many events and activities taking place, there’s loads to do during each celebratory year.
Travel trade events and exhibitions
Find out how we work with the travel trade to provide the tools to put together inspiring packages for potential visitors to Scotland.
iCentre advertising
Our VisitScotland iCentres offer various free and paid advertising opportunities to help showcase your business to receptive visitors.
Working with the press
Find out how our PR activity can benefit your business and the role press can play in your business' marketing strategy.
visitscotland.com business web listing
Find information on our global consumer website, visitscotland.com, and discover how you can promote your tourism business with our free web listings service.
Influencer programmes
We work with influencers in both an ad-hoc capacity, and as part of our dedicated programmes that run throughout the year.