We've improved visitscotland.com
In this article you will find:
- An update on the visitscotland.com redevelopment
- Blog from Vicki Miller, Director of Marketing and Digital
- What are the key changes?
- What won’t change?
- How can I give feedback?
In October last year, we told you that we were redeveloping our consumer website visitscotland.com. Read about the beta phase, our ambitions, and future changes.
As part of that work, we launched our new website in tandem with the old one. This has allowed us to create the new website whilst ensuring our customer experience was not affected.
Our refreshed website blends inspiration with practical advice. We’ve adopted modern marketing techniques, such as geolocation and personalisation, to highlight everything the country has to offer in terms of experiences, accommodation and food and drink.
Through extensive research into user behaviour and thorough user testing we’ve created an enhanced user experience making it easier for users to find the information they need to plan their trip to Scotland.
The needs of visitors and the industry go hand in hand. One cannot exist without the other and so, visitscotland.com continues to connect visitors with businesses, as well as destination and sector organisations in Scotland.
We’ve now officially switched off our former website in favour of a refreshed, redeveloped, modernised, new look visitscotland.com.