Over the past few years, TikTok has been the fastest growing social media platform. It has a greater chance of reaching new and varied audiences through its unique algorithm. Serving interest-based content, there are huge opportunities for smaller accounts to achieve success. This is especially true when compared to other traditional social channels.
As TikTok is a mobile-first platform, content therefore needs to be captured in a raw and authentic way to align with the platform’s trends.
We launched our TikTok in early June 2022, where we regularly post a variety of content. This includes:
We have amassed almost 50,000 followers and almost 500,000 likes across our content.
We regularly monitor the hashtag #VisitScotland on TikTok. We also spend time interacting and engaging with relevant Scotland content from other creators on a daily basis.
View our TikTok account