1. Which content works on our social channels?
Our consumer social media activity aims to make Scotland one of the most desired destinations in the world. We do so by reaching new audiences with engaging content they will want to share to help spread the message.
Our audience want something that motivates them to explore for themselves. So, our content must be genuine and accessible to visit. We’re not so keen on staged, publicity-styled, commercial posts, or heavily branded or digitally altered photos.
We want to show the real Scotland. Images and video that are square or portrait work best for us. We also want to focus on the destination and not any sales or promotional messaging.
We’re always on the lookout for posts that are high in quality, have a location mentioned and have some further information provided, for example:
- A tip on how to get to the location featured
- A fact about the location featured
- Why you think the location is special