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Visit Scotland | Alba
Matt Davis

Useful resources and information

Connect with new markets

Visitor interest in areas such as ancestry, Gaelic, cycling and sustainability is growing. There are real opportunities for Scottish businesses to connect with new audiences to promote their services and products. Are you not sure how your business can cater to different audiences? Our marketing toolkits contain useful resources and advice on how to promote your tourism business to key markets. Discover what experiences visitors are looking for and what you can do to help grow your business.