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Visit Scotland | Alba

What this section is about

Our Insight team uses social listening as a tool for research. We use a social listening software tool to identify, capture and categorise thousands of online conversations from different media sources. We then pull out the most relevant and useful information by analysing and identifying topic themes, sentiment and more. This allows us to gather first-hand insights on specific topics from online conversations to understand how visitors view Scotland as a destination. To help you get the most out of social listening, here are a few pointers on how you can leverage it for your business.

In this section:

Questions on Social Listening

Using Instagram, Facebook, Twitter and Google for Social Listening

Next steps and Glossary

Questions on social listening

Using Instagram, Facebook, Twitter and Google for social listening

Summary