You can look at potential trends and conversations about a region on the "micro blogging" site Twitter. This is an open channel and you can access its content without having a Twitter profile. Simply surf to https://twitter.com/explore, and start browsing the top trends and hashtags for your country on that day.
If you find this is too broad and not relevant for your business or region, you might want to search for relevant hashtags and keywords. They sometimes bring slightly different results. So try both and see which brings up information that’s most relevant to you.
Using the advanced search option
If you want to step up your game, use the advanced search option for a more thorough search.
Type the relevant keywords or hashtags into the search box and press the enter key. Once the search results load, you’ll see an "advanced search" option on the right hand side.
Click to open the advanced search box. You'll find several options enabling you to search for specific keywords, hashtags or exact phrases. You can even choose to exclude tweets with specific keywords.
You can look for:
- Tweets from specific accounts (such as a competitor)
- Tweets that mention an account that’s relevant to you
- Original tweets only
- Tweets with responses
- Tweets that include links
- Tweets based on specific dates
Any of these might help you more specifically understand what visitors are looking for. Use it to tailor or promote your offer accordingly.