1. How to define your target audience
Research will allow you a better understanding of our key markets, different types of visitors, and their interests. This information can be useful to help shape your marketing strategy.
There are a few key things to think about when defining your target audience. Remember to keep it simple. You don’t need to delve deeply into demographics and behavioural research.
A great starting point is your current customer database. It will give you an idea about your current customer demographics.