Understanding your customers is fundamental to planning and delivering any marketing activity. It will dictate what you want to say to your customers, when you communicate with them, and most importantly how best to communicate with them. You can group them into different types of customers, such as families or couples, which means you might speak to them in different ways. We call these target audiences.
In this section:
- How to define your target audience
- How to find more of your target audience
- Build a story around your audience
- Next steps