3. Copyright - important to remember
Using other people’s photos on your website or blog isn’t as straight-forward. It might be copyright protected. Unless you’re just sharing a pretty picture on social media, always ask permission from the owner or photographer.
The same goes for copy. You should always ask first before using any and all written content that a brand or content writer might own.
You also shouldn't duplicate content for SEO reasons. Two seemingly identical websites might confuse users and will split viewership between both. In short, never copy anything from another website verbatim.
Remember, embedding content could be a great way to get around ownership issues. By doing so, you’re giving the owner credit and ensuring they benefit from views.
Looking for great images of Scotland?
Don’t forget to check out our Digital Media Library. It holds a huge variety of photographs which you can use to promote Scotland and its regions as a tourism destination.