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Visit Scotland | Alba

Introduction to the Chinese market

Much of the outbound travel from the Chinese market goes to countries within Asia, but long-haul travel is increasing. Most leisure travel occurs in groups, under the Approved Destination Status (ADS) regulations, but independent travel (by those who are able) is becoming more common.

Outbound travel from China has been growing quickly over recent years and it has become the fifth largest market in the world in terms of spend on international travel with long-haul travel increasing.

Welcoming guests from China

Your guests are likely to have travelling experience to Asia and Australasia. However, because of cultural and language differences, it is a great idea to do something special to make them feel welcome. 

We are currently creating a new toolkit to give you information on how to welcome Chinese visitors with tips, advice and resources for accommodation providers, attractions and retailers.

Cultural advice for businesses

The following organisations offer translation and cultural advice to businesses, and both are based in Scotland.