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Visit Scotland | Alba

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A fast growing outbound travel market

In recent years, China has become one of the fastest growing outbound tourism countries in the world. The UK has experienced this growth with an increasing volume and value of Chinese travellers visiting. It's good to understand more about Chinese holiday makers. This way, Scotland can attract these visitors in a very competitive marketplace.

China Factsheet 2019

Published November 2020

Fast facts for 2019

172 thousand


2 million


£142 million


5th largest

international source market by visits

Annual figures are based on relatively low sample sizes.

Understanding Chinese Holidaymakers

Published October 2019

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