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Visit Scotland | Alba

The world’s biggest population

The number of Chinese travellers has grown in recent years, and Scotland’s landscape and history offer an attractive destination to visitors. Trip characteristics of this emerging market in Scotland can be found in the ‘China Market Statistics’ factsheet. 

Chinese visitors to Scotland

Published: October 2018

If your business is interested in exploring opportunities in the Chinese market, we have compiled a China Toolkit to help you welcome your new visitors.

The VisitBritain market profile and supporting research, offer insight on what visitors from China are looking for from a stay in the UK.