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Visit Scotland | Alba

Improving the core experience you offer

Providing visitors with a high quality core experience can be crucial. This is irrespective of the type of business you operate.

Benchmarking against some of the best attractions that Scotland has to offer can help you to raise standards and deliver success.


1. Watch our core experience guidance video

This short video will take you through the core experience elements that you will need to consider.

2. Best practice examples

Browse the following core experience elements we assess. These are some of the best practice examples of businesses that have achieved the highest scores.

Please note that all specific examples should be taken as general guidance of 10/10. There may be some changes in standards since those scores were awarded.

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