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Visit Scotland | Alba

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Improving the retail experience you offer

Providing visitors with a high quality retail experience can be crucial. This is irrespective of the type of business you operate.

Benchmarking against some of the best attractions that Scotland has to offer can help you to raise standards and deliver success.


1. Watch our retail guidance video

This short video will take you through the retail elements that you will need to consider.

Watch our retail video guide

2. Best practice examples

Browse the following retail experience elements we assess. These are some of the best practice examples of businesses that have achieved the highest scores.

Please note that all specific examples should be taken as general guidance of 10/10. There may be some changes in standards since those scores were awarded.

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