What are the opportunities linked to the trail?
Access to brand new digital assets to promote your business
The newly created digital assets include dedicated web pages hosted on VisitScotland.com, new itineraries, and Scotland’s UNESCO Trail videos. All the digital assets are supported by an awe-inspiring suite of imagery and are available for industry to use across their own websites and channel marketing activity.
All the newly created assets aim to inspire our communities, citizens and visitors and encourage the pursuit of slowing down, staying longer and spending in the local supply chain at a community level.
Promotion of responsible tourism businesses and their communities
By focusing on Scotland’s 13 UNESCO place-based designations we are highlighting them as globally significant sites and demonstrating Scotland’s unique contribution in the world. We hope that by telling the stories of our land, our people, and our heritage that more of our citizens and visitors will experience the incredible places on offer only in Scotland.
As well as this, we will highlight surrounding businesses that are working in a sustainable and responsible way. This project will raise the profile of businesses and ensure that, through their operational practices and internal culture, that they are addressing climate change, by supporting the responsible tourism ambition to have thriving communities whilst encouraging the protection of the natural and cultural heritage of the designation.
We are committed to working with the industry and communities to create long-lasting sustainable tourism destinations which protect the environment and benefit visitors and residents alike.