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Visit Scotland | Alba

It’s time for the south of Scotland to shine as we spotlight the great experiences on offer in this part of the country.

From seeing thousands of stars at the UK’s first Dark Sky Park and exploring the Galloway and Southern Ayrshire Biosphere with its globally-renowned UNESCO status, to discovering world-class mountain biking at a 7stanes centre, the south of Scotland offers a wealth of enriching things to see and do.

About the campaign

From 2018 – 2020, we're promoting the south of Scotland regions of Dumfries & Galloway and the Scottish Borders to prospective visitors.

The £500,000 additional funding from the Scottish Government has allowed us to create a campaign that promotes the south of Scotland as a tourism destination to key UK and European markets, focusing on coastal experiences and adventures - forest activities in particular.

Our marketing activity is being supported by the Scottish Government’s Programme for Government.

Marketing tools

Our inspirational film encouraging visitors to #SeeSouthScotland has been created as part of the initial phase of the campaign to market the whole of the south of Scotland as a visitor destination across our global digital channels for the very first time.

The film follows a family of four as they take a road trip through the Scottish Borders and Dumfries & Galloway to explore the coastal and forest activities on offer. We hope that you're inspired by the film and will share it on your visitors via your social channels and websites.

Get sociable

Make the most of our new imagery, video and content resources in your own marketing materials and spread the word through social media by tagging #SeeSouthScotland on your social media posts where Dumfries & Galloway and Scottish Borders locations are featured. Join the conversation and share your own inspirational content across Facebook, Instagram and Twitter. 

Here's a few sample tweets to show how easy it is to spread the word.

The #SeeSouthScotland campaign brings to life the abundance of activities, rich experiences and stunning scenery on offer right across this region.

Let’s showcase the south of Scotland and encourage visitors from across the world to experience it for themselves! #SeeSouthScotland

Get behind the latest campaign #SeeSouthScotland by sharing the new film highlighting coastal and forestry activities across the whole of the south of Scotland on your channels!

Visuals speak volumes

Our See South Scotland campaign page can be found on

Enrich your content by including not only great images of your own product offering, but also imagery and video from across the region? The more visual your website or channels, the more potential visitors can start to see the whole picture of what their holiday in the south of Scotland might look like.

To access a range of free to use images from across the south of Scotland please register (for free) with our Digital Media Library.

It's good to share

We worked in partnership to produce a Developing Mountain Biking in Scotland Tweed Valley mountain biking video featuring US pro MTB athlete Eric Porter. Share it on your social channels.

We produced three articles for our consumer blog which were translated into German and Dutch. 15 Unexpected things to see and do in South Scotland9 Wellness Holiday Ideas in South Scotland and 18 Places to Stay When Touring South Scotland. Use them in your marketing.

And finally, have you joined our closed Facebook group? With more than 300 members it's been set up to share information and best practice on tourism in the south of Scotland. We'll keep you up to date with all things #SeeSouthScotland - so connect with us.