Skip to main content
Visit Scotland | Alba

It’s time for the south Scotland to shine as we spotlight the great experiences on offer in this part of the country.

From seeing thousands of stars from the UK’s first Dark Sky Park and exploring the Galloway and Southern Ayrshire Biosphere with its globally-renowned UNESCO status, to discovering world-class mountain biking at a 7stanes centre, the south Scotland offers a wealth of enriching things to see and do.

About the campaign

From 2018 – 2020, we are promoting the south Scotland regions of Dumfries & Galloway and the Scottish Borders to prospective visitors, with a focus on forest and coastal experiences and adventures.

The £500,000 additional funding from the Scottish Government has allowed us to create a campaign that will promote the south of Scotland as a tourism destination to key UK and European markets, focusing on coastal and forest activities in particular.

The marketing activity is being supported by the Scottish Government’s Programme for Government.

Marketing tools

Our inspirational film encouraging visitors to #SeeSouthScotland has been created as part of the initial phase iof the campaign to market the whole of the south of Scotland as a visitor destination across our global digital channels for the very first time.

The film follows a family of four as they take a road trip through the Scottish Borders and Dumfries & Galloway to explore the coastal and forest activities on offer. We hope that you are inspired by the film and share it on your social channels and websites.

Get sociable

Make the most of our new imagery, video and content assets in your own marketing materials and spread the word through social media by tagging #SeeSouthScotland on your social media posts where Dumfries & Galloway and Scottish Borders locations are featured. 

Join the conversation and share your own inspirational content across Facebook, Instagram and Twitter. Here are a few sample tweets to show how easy it is to spread the word. 

The #SeeSouthScotland campaign brings to life the abundance of activities, rich experiences and stunning scenery on offer right across this region.

Let’s showcase the south of Scotland and encourage visitors from across the world to experience it for themselves! #SeeSouthScotland 

Get behind the latest campaign #SeeSouthScotland by sharing the new film highlighting coastal and forestry activities across the whole of the south of Scotland on your channels!

Visuals speak volumes

Our See South Scotland campaign page can be found on

Enrich your content by including not only great images of your own product offering, but also imagery and video from across the region? The more visual your website or channels, the more potential visitors can start to see the whole picture of what their holiday in the south of Scotland might look like!

To access a range of free to use images from across the south of Scotland please register (for free) with our Digital Media Library.