It’s time for the south of Scotland to shine as we spotlight the great experiences on offer in this part of the country.
From seeing thousands of stars at the UK’s first Dark Sky Park and exploring the Galloway and Southern Ayrshire Biosphere with its globally-renowned UNESCO status, to discovering world-class mountain biking at a 7stanes centre, the south of Scotland offers a wealth of enriching things to see and do.
About the campaign
From 2018 – 2020, we're promoting the south of Scotland regions of Dumfries & Galloway and the Scottish Borders to prospective visitors.
The £500,000 additional funding from the Scottish Government has allowed us to create a campaign that promotes the south of Scotland as a tourism destination to key UK and European markets, focusing on coastal experiences and adventures - forest activities in particular.
Our marketing activity is being supported by the Scottish Government’s Programme for Government.
Our inspirational film encouraging visitors to #SeeSouthScotland has been created as part of the initial phase of the campaign to market the whole of the south of Scotland as a visitor destination across our global digital channels for the very first time.
The film follows a family of four as they take a road trip through the Scottish Borders and Dumfries & Galloway to explore the coastal and forest activities on offer. We hope that you're inspired by the film and will share it on your visitors via your social channels and websites.
Make the most of our new imagery, video and content resources in your own marketing materials and spread the word through social media by tagging #SeeSouthScotland on your social media posts where Dumfries & Galloway and Scottish Borders locations are featured. Join the conversation and share your own inspirational content across Facebook, Instagram and Twitter.
Here's a few sample tweets to show how easy it is to spread the word.
The #SeeSouthScotland campaign brings to life the abundance of activities, rich experiences and stunning scenery on offer right across this region. https://bit.ly/2BOULxo
Let’s showcase the south of Scotland and encourage visitors from across the world to experience it for themselves! #SeeSouthScotland https://bit.ly/2BOULxo
Get behind the latest campaign #SeeSouthScotland by sharing the new film highlighting coastal and forestry activities across the whole of the south of Scotland on your channels! https://bit.ly/2BOULxo
Visuals speak volumes
Our See South Scotland campaign page can be found on visitscotland.com.
Enrich your content by including not only great images of your own product offering, but also imagery and video from across the region? The more visual your website or channels, the more potential visitors can start to see the whole picture of what their holiday in the south of Scotland might look like.
To access a range of free to use images from across the south of Scotland please register (for free) with our Digital Media Library.
It's good to share
We worked in partnership to produce a Developing Mountain Biking in Scotland Tweed Valley mountain biking video featuring US pro MTB athlete Eric Porter. Share it on your social channels.
We produced three articles for our consumer blog which were translated into German and Dutch. 15 Unexpected things to see and do in South Scotland, 9 Wellness Holiday Ideas in South Scotland and 18 Places to Stay When Touring South Scotland. Use them in your marketing.
And finally, have you joined our closed Facebook group? With more than 300 members it's been set up to share information and best practice on tourism in the south of Scotland. We'll keep you up to date with all things #SeeSouthScotland - so connect with us.
The Borders Railway
Scotland’s newest railway, part of the national Great Scenic railway network, opened on 6 September 2015, representing and exciting tourism opportunity.
Scotland is about building bridges, connecting places and bringing people together. Running between Edinburgh and Tweedbank in the Scottish Borders, the journey takes less than an hour and makes it easier than ever for visitors to explore the regions connected by the new railway line. In its first two years of opening it welcomed more than 2.6 million passengers.
Direct transport links are key to growing Scotland’s tourism industry and this line has helped transform the tourism economy and supports the ambitions for growth in the Scottish Borders, Midlothian and Edinburgh, reconnecting the south east of Scotland to a UK-wide network of rail and air travel hubs.
Borders Railway logo
Use our Borders Railway logos to help you promote your business to domestic and international visitors and be part of this exciting transport development. The logos can be used in printed and online marketing and PR materials, including websites and social media.