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How can I reduce the cost of running my business?
Our advice on managing the costs of running a tourism and events business in Scotland:
- Our commitment to you
- Helping you reach the right support
- Find Business Support
- How can VisitScotland support my business?
- What UK and Scottish Government business support is there?
1. Our commitment to you
The coming months will be very hard for the tourism and events industry due to rising costs and less disposable income for our customers.
Scotland's tourism and event industry has experienced considerable difficulty during the coronavirus (COVID-19) pandemic. Now, it faces severe economic challenges. We know that the rise in the cost of doing business is having a significant impact.
With the increased cost of materials, staff and energy, combined with double digit inflation, this crisis is being being felt by every business in Scotland.
We're committed to supporting you in the challenging times ahead. We will provide advice and guidance to help your business in the short term, and to allow you to build a more sustainable future. Along with our partners, we have a range of advice that could help your business.
2. Helping you reach the right support
Many tourism and event businesses are facing difficult decisions. You'll have to consider how to adapt your operations to manage the cost of doing business.
We have advice to help your tourism / event business. From cutting costs and improving efficiencies to attracting new customers, or changing the way you operate.
Benefits of being more sustainable include:
Reducing your food waste
This can reduce your ingredient costs, labour costs and waste disposal costs. It will also increase your profile as a sustainable, responsible operator.
Saving hot water
Wasting hot water amounts to throwing money down the drain. Make use of water efficient taps and showers to save money and water.
Saving on energy costs
Use your heating and cooling setting wisely. Depending on which system you use, controlling your heating can save 5-15% of fuel consumption.
Energy efficient lighting
Choosing the kind of lighting you use within your business is important. Think not only of how it looks, but also of the effect it can have on your bottom line. Consider low-energy lighting options like LED bulbs and controls and sensors.
Track your progress
The first step to reducing energy and saving money is to monitor and measure it. This way, you know when and where you use it and how much you’re using.
We’re here to help you understand and make the most of digital operations and marketing options. We offer clear, practical advice on everything from search engine optimisation (SEO) to social media.
Further embracing digital tools for your business can help you:
Grow your business by being discoverable and bookable online
Cater for our digital savvy consumers and engage more effectively with them
Improve productivity and the efficiency through digital processes
Save on material costs by bringing your operational activity online
Reduce margins of error
The Find Business Support website gives access to wider business support. This isn't specific to tourism and events, although you can filter by sector if you want it a little more tailored. It hosts the latest free advice and support available from Scotland’s public sector business support network – all in one place.
Business Support Partnership (BSP) delivers the Find Business Support project. BSP incorporates Scotland’s enterprise and skills agencies. VisitScotland is also a partner.
The project gets regularly updated with information and signposts. Its aim is to support, advice and funding available across the public sector in Scotland.
This makes it quicker and easier for businesses to find the information, advice and support they need, when they need it.
There are currently support options listed, covering:
Cost of doing business support includes:
Consultancy and advice
Think of resource efficiency at work, encouraging your employees to save energy and the circular economy.
Think of the Electric Vehicle loan and the Circular Economy Investment Fund.
Local and regional support
Check with your local authority which support they offer.
- Use research and insight to improve your business
- Planning an event
- Tailor your marketing to reach new audiences
- Reach out for support
Using insight and data allows you to remain competitive. In today’s ever-changing world, having an informed outlook is crucial to doing business.
In challenging times, our tourism research can help you:
Understand what’s happening in the tourism marketplace
Identify the best customers to target
Understand what’s important to customers
You can use this knowledge to:
Target your marketing and communications with customers
Identify new opportunities for growth
Keep up-to-date on emerging markets and trends suited to your business.
Tip: build these into your business planning.
Are you involved in organising events? On top of the information already outlined on this page, we have a range of tools and resources that can help in your event planning. Think of:
Ways to set up sustainable and accessible events
Improving your food and drink offering at an event
Training and development opportunities
Make sure you are aware of our VisitScotland campaigns and marketing activities and use them to your benefit. We often add resources to our site to allow you to engage with our marketing campaigns as easily as possible. You can use these to increase customer awareness and engage with new audiences.
Our monthly spotlight themes and key messages reflect global seasonal trends
We have a range of free images and video to help you create engaging content. You can link to our content on our website or through our social media to increase your reach.
If you don't already have a web listing on VisitScotland.com then you can sign up for free. If you have a listing, ensure your description is up to date, accurate and relevant to your business,
The UK Government unveiled new nationwide support for businesses facing rising energy bills. It's hoped it will support growth, prevent unnecessary insolvencies, and protect jobs.
The new government Energy Bill Relief Scheme will provide a discount on wholesale gas and electricity prices. The support will be automatically applied to all eligible bills. You do not need to take action or apply to the scheme.
It details eligibility, how it works and how businesses will get the reduction. There are also case studies to show how it will work in practice.
The UK Government will publish a review into the operation of the scheme in three months’ time. This is going to inform decisions on future support after March 2023.
Limiting increases and reducing costs for businesses is a top priority for the Scottish Government. It has committed to consider all options within their powers for regulatory action.
So far, the Scottish Government, public sector agencies and local authorities have:
Put in place the lowest non-domestic rates poundage in the UK for 2022-23 for the fourth year in a row
Maintained a package of reliefs worth an estimated £801 million. This includes the UK’s Small Business Bonus Scheme NDR relief, which takes over 111,000 properties out of rates altogether
Announced £1.2 million of new funding to provide additional support to
advice services for vulnerable consumers. This includes £300,000 to enhance support for business through Business Energy Scotland
meet increasing demand for advice from small and medium enterprises