Find out about our activity to support tourism in Argyll & the Isles (October - December 2022)
This update includes:
This update includes:
Welcome to the first regional update of the year. In this update, we look back at our key activity in the last quarter of 2022. Our industry continues to adjust to tough new financial circumstances and it's clear that these will continue to impact in the year ahead. But there is much to build on and we remain committed to doing what we can to support the industry, whether that’s bringing people to Scotland, offering support and guidance to businesses, or creating opportunities for growth and investment.
Our marketing, funding and business support activities are all aimed at building on these shoots of recovery to support the responsible growth of our industry.
It's been a busy period in Argyll and the Isles – from the launch of our film guide, to influencer Foraged by Fern’s trip to Argyll & the Isles, supporting our Spirit of the Highlands and Islands campaign, on a packed four-day itinerary in the region. Our Great Days Out campaign with the Association of Scotland’s Visitor Attractions (ASVA) and Historic Environment Scotland offers discounted rates to one of the many fantastic attractions and experiences on offer across Argyll and the Isles.
Find out more in this regional update on how all our work is helping to support the ambitions of the national tourism strategy, Scotland Outlook 2030, for Scotland to be a world leader in 21st century tourism.
In November, we launched our updated Set in Scotland film guide. The 52-page guide, exploring big-screen locations across Scotland, includes more than 150 films and features 16 films shot in Argyll & the Isles. Download the Set in Scotland guide.
This campaign highlights 'kids for a quid' tickets with Scotrail and entry to participating attractions in Argyll & the Isles. Running until the end of March, check out the toolkit on how you can submit an offer to attract more visitors.
Influencer Foraged by Fern completed some influencer work in October, sharing content from trips to Kilmartin and mid-Argyll. The content devlivered over 35,000 views on Instagram and TikTok.
Between October and November, we worked on a £60,000 publishing partnership with The Guardian to promote hidden gems and unique heritage of the Highlands and Islands. Argyll & the Isles were showcased in articles covering winter experiences, slow adventure, wildlife, history and ancient kings.
5.34 million reach
Number of times Argyll & the Isles content reached people on their social channels
Number of reactions, likes, comments, shares and saves on Argyll & the Isles posts.
1.1 million reach
A video of Duntrane Castle on TikTok was the top performing regional post by reach.
Our Corporate PR team works closely with Scottish and UK media to raise awareness of our work to promote Scotland, Argyll & the Isles to visitors and support for the industry.
Some of the highlights from our Corporate PR team includes:
Following the launch of our Witch Trail in September 2022, press coverage of the trail was secured in October across a wide variety of trade, consumer and news outlets in various markets. Kilchurn Castle and Loch Awe were included in The Witch Trail and some of this coverage including:
Across Argyll & the Isles, we have iCentres in Balloch, Bowmore, Craignure, Oban and Rothesay. Hear what our iCentres got up to between October and December.
The Christmas window display at Rothesay iCentre
Good luck to Tigh na Mara Guesthouse, Coll Hotel, Beinn an Tuirc Distillers Ltd and Fèis Ìle - The Islay Festival, Highlands & Islands Tourism Awards finalists from Argyll & the Isles.
All regional winners will go on to compete at the Scottish Thistle Awards National Final on 9 February 2023 at Edinburgh International Conference Centre.
Thistles Award Trophy