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Article published 30/01/2023

On Monday 23 January, a new consumer website and spring campaign launched as part of the Spirit of the Highlands and Islands Project.

The Spirit of the Highlands and Islands project is led by High Life Highland and Highland Council, while we work in collaboration to deliver the marketing campaigns. 

New consumer website launched

The new website creates a platform for visitors to discover new and unique locations to visit throughout the Highlands and Islands, using crowd-sources community stories, new film and audio content, alongside 10 themed itineraries. This immerses future visitors in the inspiring stories and interactive content from local communities.

Users of the site can explore the content through 7 key themes:

  • Adventure
  • Community and Culture
  • Food and Drink
  • History, Heritage and Archaeology
  • Music and the arts
  • Nature
  • Science and innovation.

For visitors seeking inspiration for their visits, there are 10 itineraries on the site providing a wide range of suggestions. From single day or multi-day trips, themed itineraries will help visitors explore activities and locations that match the visitor’s interest.

Future functionality for the website will include the ability for users to build and create their own personalised itineraries. This will allow visitors to plan, save, download for use on their next visit to the Highlands and Islands. 

Take a look at the website and share with your future visitors.

Spring Marketing Campaign

On Monday 23 January, we launched the spring marketing campaign for the Spirit of the Highlands and Islands. This activity will be live until Sunday 12 March. 

This is a £185,000 campaign which will be promoted to both UK and EU (Germany and Netherlands) audiences.

The German and Dutch audiences have been identified for the EU campaign, as they both have access to direct flights to Inverness. 

Content for the spring campaign includes video ads for broadcast video on demand channel advertisements (such as Channel4, STV, Sky Go, My5 and On Demand). 

Take a look at some of the video content that will feature:

The Highlands and Islands are Calling - Connection

The Highlands and Islands are Calling - Discovery

The Highlands and Islands are Calling - Adventure

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