Once you've achieved your Quality Assurance (QA) award, make sure you tell the world!
Did you know:
The VisitScotland QA scheme is an internationally recognised accreditation. International visitors are therefore more likely to look for this reassurance – especially when visiting Scotland for the first time
QA members are 2.5 times more likely to receive visitor referrals than non-QA-members
During the COVID-19 crisis in Scotland many businesses have been able to demonstrate their legitimacy and eligibility for government funding and support by using the QA Award which proves business legitimacy, a quality product for visitors, and a partnership with the national tourism agency in Scotland
A QA award can help set and exceeding expectations of your visitors by demonstrating the standards they will enjoy when they visit you. Almost 70% of the complaints from travellers about businesses in Scotland, received by VisitScotland, are about non-QA members*
(*as of October 2021)
Some online travel agents (OTAs) and representatives from the Travel Trade sector may look at a minimum star grading before they consider booking with a business (often they use a 4 Star award as their minimum requirements, and use VisitScotland as a source for ideas on businesses to use for their itineraries)
There are many ways you can let your customers know you are Quality Assured, and it’s a good idea to cover all basis. You can promote it with pride, whether online, at your business, or in print – providing reassurance to future visitors.