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Visit Scotland | Alba

Why is sustainable tourism important?

Tourism has a unique dependency on quality environments, cultural distinctiveness, social interaction, security and wellbeing. We believe that the success of Scotland’s tourism industry rests on protecting and enhancing the Scottish environment, society and culture, which are vital to the brand, the tourism industry and sustaining Scotland’s economic growth

A sustainable approach to tourism growth is the only way to ensure long-term success of tourism in Scotland.

Visitors benefit from a sustainable approach to tourism through better links with local communities, a high-quality tourism experience and a natural and built environment that is cared for.

Becoming more sustainable can give businesses a competitive edge by generating greater community support for tourism, achieving cost savings and creating new marketing opportunities.
 

Maximising your sustainability

Other reasons to become more sustainable:

  • Increase efficiency and reduce running costs 
  • Ensure we protect and enhance our unique natural environment and cultural heritage
  • Enhance the visitor experience
  • Ensure legal compliance
  • Gain market advantage
  • Support risk and reputation management

 

Better Business series

There are many actions which are simple and cost little or nothing, that your business can benefit from quickly. Take a look at our Better Business series, created in partnership with Resource Efficient Scotland. 

Better Business - climate change

Published July 2014

Better Business - community engagement

Published July 2014

Better Business - energy

Published July 2014

Better Business - financial support

Published July 2014

Better Business - natural cultural

Published July 2014

Better Business - sustainable management

Published July 2014

Better Business - sustainable marketing

Published July 2014

Better Business - sustainable purchasing

Published July 2014

Better Business - travel

Published July 2014

Better Business - waste management

Published July 2014

Better Business - water

Published July 2014