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Visit Scotland | Alba

What is the Growth Fund?

If you’re working on a collaborative tourism marketing campaign which focuses on growth in the tourism sector, you might be interested in applying to our Growth Fund.

The whole idea is that we encourage industry collaboration to deliver partnership marketing campaigns, in other words marketing Scotland with Scotland. We work with you to build digital capability, market and measure outputs and success more effectively. We encourage applications for integrated marketing campaigns that will show visitors, through creation and promotion of inspiring digital content, that Scotland is Now.

Who can apply?

Successful applications must demonstrate:

  • A strong digital focus and creation of digital content
  • Strong strategic alignment
  • An innovative approach
  • Effective partnerships and collaboration
  • Achievable and measurable growth targets
  • A sustainable approach
  • Project viability and deliverability

What recipients say

Take a look at our video case studies to hear first-hand from our groups about their experiences with Growth Fund, how they developed their campaigns, worked with us and collaborated with partners.

Hear from:

- Moray Speyside Tourism
- Glasgow City Marketing Bureau, Love Loch Lomond & ScotRail
- Discover Scottish Gardens
- Aberdeen Festivals

How do I apply for the Growth Fund?

Applications must come from groups with a strong mix of tourism businesses. The Growth Fund team will support you through the process and provide advice around monitoring and evaluation.

Panel dates

The current 2018 Growth Fund Panel dates are:

  • June 2018 - The deadline for initial expressions of interest was 20 March 2018
  • October 2018 - The deadline for initial expressions of interest is 17 July 2018

To find out more about recieving funding, please fill in our Growth Fund expression of interest form.

Growth Fund criteria and conditions

Published: January 2017

Please read our criteria and conditions before you apply for the Growth Fund

Get in touch

We ask that before applying, well in advance of the deadlines, you contact a member of our team at to discuss your application or complete the expression of interest form.

Case studies

The VisitScotland Growth Fund has worked closely with over 50 groups across Scotland since 2011 to help deliver a range of collaborative marketing campaigns.

Below you will find examples of groups who have worked together to target new markets and expand their marketing reach and use of digital channels.

The case studies give details on how the campaigns were implemented and how Growth Fund has impacted on their organisation and marketing activities. 

Edinburgh Tourism Action Group case study

Published: May 2018

Cairngorms Business Partnership case study

Published: May 2018

Glasgow Life, Loch Lomond and ScotRail case study

Published: May 2018

Venture North case study

Published: May 2018

Aberdeen Festivals case study

Published: July 2017

Discover Scottish Gardens case study

Published: July 2017

Oban and Lorn Tourism Association case study

Published: July 2017

Sail Scotland case study

Published: July 2017