Skip to main content
Visit Scotland | Alba

Help shape the future of business support on Giving feedback through our short survey only takes a few minutes.

25 Jul

Marketing strategy and AI

25 Jul 2024 11:00
25 Jul 2024 12:00
Book now

How can you supercharge your digital marketing strategy with the help of AI in 2024?

In today's evolving digital landscape, AI is changing the way consumers access and interact with digital tools: from providing increasingly personalised user experiences to the integration of new technology in our everyday apps. 

In this one-hour short course, you'll explore the impact of AI on digital marketing and how to leverage its potential to reach and engage with customers in new ways.

This session delves into the cutting-edge tools from Google and others, and will provide you with actionable insights to implement in your marketing strategy, with the help of AI.

In this session you will learn:

  • how AI is changing the marketing landscape and what are the opportunities for marketers

  • AI-powered marketing tools you can try

  • supercharging your digital marketing strategy.

The session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be opportunity to ask questions during the session.

This session is developed by marketing experts at Google as part of the New Fundamentals training series from Google Digital Garage.

Contact organisers