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Visit Scotland | Alba
29 May

How to deliver low-cost, high impact marketing

From
29 May 2024 15:00
To
29 May 2024 17:00
Price
Free
Venue
Online
Book now

When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank!

This webinar will look at:

  • how marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend
  • identifying marketing priorities and using these to reshape your business.
  • the marketing mix as a tool for reviewing how your business plans and delivers its marketing activity
  • how your marketing activity is delivered successfully and effectively in your business
  • a series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding, the value of a clear focus and the power of creativity
  • the many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online
  • the foundations of effective marketing in a digital age, looking at how your business can grasp new ways of marketing such as social media, web, and digital PR

This webinar will be held on GoToMeeting.

Contact organisers