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Visit Scotland | Alba

A practical guide to managing your event

Our practical guide to event management was published to provide a resource of general advice and support material for event managers.

Primarily, it has been designed as a support tool for the National Events Programme but it may also be of interest to the wider events sector. The aim of this guide is to assist effective event management through the provision of a step-by-step guide to the planning process, together with sample checklists and adaptable templates.

Chapter 1 - Where to Start: General Planning

Published: December 2019

Chapter 2 - Business Planning

Published: December 2019

Chapter 3 - Putting the Team Together

Published: December 2019

Chapter 4 - Budgets and Financial Management

Published: December 2019

Chapter 5 - Making it Add Up: Fundraising

Published: December 2019

Chapter 6 - The Programme

Published: December 2019

Chapter 7 - Legal Issues

Published: December 2019

Chapter 8 - Insurance

Published: December 2019

Chapter 9 - Event Production, Operations, Equipment, Facilities, Health and Safety

Published: December 2019

Chapter 10 - Operational Communications

Published: December 2019

Chapter 11 - Marketing and Communications

Published: December 2019

Chapter 12 - Visitor Research

Published: December 2019

Chapter 13 - Post-Event

Published: December 2019

Appendix - Useful Contacts and Resources

Published: December 2019

Torquil MacLeod

Development Manager

Development - Events Industry