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Visit Scotland | Alba

Working with Scotland’s tourism and event industry

Our job is to identify opportunities to help the industry bounce back.

We're focused on the recovery of the industry, building a destination and visitor experience which allows tourism and events to flourish now and in the future.

Two friends sharing a meal together in a restaurant

The fantastic work of Scottish tourism businesses and events make up the lifeblood of our industry. The world-class standards of our accommodation providers, visitor attractions / experiences, restaurants, events and other businesses are why Scotland attracts so many new and returning visitors year after year.

By working together, we can continue to attract visitors to Scotland and deliver exceptional holiday experiences, ensuring we put the country firmly at the top of everyone’s list of places to visit.

We’re here to help, and this guide gives you an overview of how we can do that, with links to further information across our website. From digital advice to joining our Quality Assurance Scheme to industry and consumer research – our website has information to help – there’s no jargon, just simple, useful support, tailored for you.