What is an influencer?
An influencer is a person who shares content online with a group of people who strongly value their opinion. Consumers trust real people!
Traditionally this was a role fulfilled mainly by journalists, celebrities and reality TV stars. Recent years have seen the growth of bloggers, YouTubers and social media stars as influencers.
In this section:
- Why should I work with influencers?
- What content could an influencer create?
- What should influencer activity goals be?
- How you can identify the right influencer
- How do you work with an influencer?
- What free tools are available to you?
- ASA Guidelines & Disclosing partnerships
- Working with VisitScotland