This event, the UK coach tourism industry’s biggest annual one, will take place next year in Stratford-upon-Avon.

Held from 9-11 February 2025, Shakespeare’s town and the surrounding area will host a variety of engaging fam trips to boost operator product and supplier bookings. The event will also include the "Meet the Buyer Workshop", set to feature over 800 one-to-one, buyer-to-supplier meetings.

More details will feature on the Coach Tourism Association's website over the next months, including fam trip details and the Conference session line up.

A representative of VisitScotland will be attending this event.