At this training, M.T. O'Donnell will give an insight into why creating a podcast for your brand is an extremely effective marketing strategy, and not one to be scared of.

Creating a podcast for your business can be a powerful tool to promote your products and services, generate leads and drive sales, build relationships with customers, and gain valuable customer insights.

More than that, by leveraging the power of this unique medium, you can showcase your expertise, expand your reach, and establish authority in your industry.

Join Scottish Women in Business for this monthly training session, featuring M.T. O'Donnell of Scotland Grows. This insightful session is an essential event for business owners of all sizes who are considering adding a podcast to their marketing strategy.

In this one-hour session, M.T. O'Donnell, will demystify what you need to know to create a launch strategy for your podcast. This training is designed to provide you with essential knowledge and practical tips to confidently launch your own brand podcast.

Key aspects of the session:

• the benefits of creating a podcast for your brand
• the why, who, and what of starting a podcast
• a plan for content ideas
• a look at both solo and guest episodes
• plot dream podcast guests
• a tech overview: recording, editing, hosting, promoting

About the speaker:

M.T. O'Donnell is an independent publisher and podcaster. Her Scotland Grows magazine and podcast were nominated last year in the prestigious PPA Awards as "Independent Publication of the Year" and "Podcast of the Year", and the "Scotland Grows Show" has been sponsored by National Trust for Scotland since the first episode. Having launched a second podcast this year, she works with small business owners to help them with their podcast launch strategy.

This session is a fabulous opportunity for anyone considering launching a podcast to gain valuable insights on the benefits of creating a podcast for your business and the practicalities needed to create a launch strategy.