This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals.

This webinar will cover:

• the importance of planning your digital marketing activities
• building your plan around a simple framework
• conducting a situational analysis (and understanding customers and competitors)
• developing your brand and tone of voice
• planning your content strategy
• prioritising digital channels
• evaluating your digital marketing efforts