What are our activities?
We want to help grow our markets sustainably. So, part of our activity is informing and inspiring the travel trade through several touchpoints, such as:
- key account management and partnerships with travel trade in our focus markets
- business development missions (these bring focus to certain markets and let Scottish tourism businesses meet with the overseas travel trade)
- participation in key global travel trade events, such as World Travel Market (these provide an opportunity to present Scottish tourism products to overseas buyers)
- hosting our flagship travel trade event, VisitScotland Connect (there, over 200 international buyers have the opportunity to meet over 200 suppliers in Scotland)
- hosting a programme of familiarisation trips to allow buyers to experience product first hand
- delivery of destination and product awareness training sessions to influential travel trade
-
engaging with our worldwide travel trade database through our monthly trade newsletter
- publish educational and inspirational content for the travel trade on traveltrade.visitscotland.org