Visit Scotland | Alba

Overview

  • A close neighbour with direct flight connections, Scotland welcomes many visitors from Denmark.
  • In 2022, Denmark was Scotland’s thirteenth largest international source market by number of visits. It was twelfth by expenditure and thirteenth by number of nights.
  • Danish visitors accounted for 3% of all overseas visits to Scotland and 2% of all overseas spend in Scotland in 2022.
  • Our factsheet highlights the latest annual data on the volume and value of Danish visitors to Scotland from the International Passenger Survey (IPS).
  • Find methodology information within the official statistics and partner’s section.

Denmark factsheet 2022

Published August 2023

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In this article:

Key statistics

83,000

total number of visits by Danish visitors to Scotland in 2022

507,000

total number of nights spent in Scotland by Danish visitors in Scotland in 2022

£56 million

total spend by Danish visitors to Scotland in 2022

6.1

average nights per trip by Danish visitors to Scotland in 2022

Source: IPS, 2022 (caution low sample size for Denmark. Numbers have been rounded.)

1. Executive summary

In 2022, Denmark was Scotland’s thirteenth largest international source market by number of visits. It was twelfth by expenditure and thirteenth by number of nights.

Danish visitors accounted for 3% of all overseas visits to Scotland and 2% of all overseas spend in Scotland in 2022.

2022 saw a record number of visits from Danish residents to Scotland, showing strong recovery from the coronavirus (COVID-19) pandemic and associated travel restrictions.

The average spend per visit in 2022 was £675. The average spend per night was £111.

The average length of stay was 6.1 nights.

View more graphs and charts on tourismobservatory.scot.

Source: IPS, 2022 (caution low sample size for Denmark)

2. VisitBritain MIDAS research 2022

In 2022, our partner, VisitBritain undertook comprehensive research with international leisure travellers. They spoke to global tourists from many markets.

Whilst the research focuses on perceptions and experiences of Britain, there are insights which are useful for the Scottish tourism industry.

Read the full VisitBritain Midas research

3. Official statistics and partners

The International Passenger Survey (IPS) is a continuous survey carried out by the Office for National Statistics (ONS). It covers all major air, sea and tunnel ports.

The survey provides information on the numbers and types of visits made by people travelling to and from the UK. Anonymous face to face interviews are undertaken with a sample of passengers entering and leaving the UK.

Find out more on the survey methodology on the ONS website.

Read further ONS publications.

Read how the COVID-19 pandemic impacted on the IPS data collection.

4. Additional research resources

Visit Britain’s IPS data viewer by UK nation

visitbritain.org/inbound

VisitBritain’s Denmark market profile

visitbritain.org/markets/denmark

VisitBritain’s international market segments

visitbritain.org/customer

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