1. Executive summary
In 2022, Canada was Scotland’s sixth largest international source market measured by number of visits. It was third by expenditure and third by number of nights.
Canadian visitors accounted for 4% of all overseas visits to Scotland and 6% of all overseas spend in Scotland in 2022.
Both spend per trip and average length of trip were higher than pre-pandemic levels. The increase in spend per trip is likely due to the more favourable exchange rate throughout 2022.
The longer stays may be due to an increased proportion of visits to see friends and family.
View more graphs and charts on tourismobservatory.scot.
Source: IPS, 2022