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Visit Scotland | Alba

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We collaborate with a diverse mix of creators and influencers to share authentic stories of Scotland, its people, places, and experiences.

From short-form social storytelling to in-depth video features, our aim is to showcase Scotland in creative and meaningful ways that connect with audiences around the world.

We work with:

  • influencers, who share their own travel experiences of Scotland with their audiences in collaboration with us
  • content creators, who produce commissioned content for our channels through our Content Creator Network

Working with influencers

Do you create engaging travel-related content and have an active, authentic audience? We welcome enquiries from influencers who want to share Scotland’s stories with their followers.

Influencer collaborations are agreed on a case-by-case basis and are tailored to suit both the influencer’s channel and our campaign objectives. Each partnership is unique, built around authentic storytelling and shared values.

We look for influencers who:

  • have an engaged audience with a genuine interest in travel, culture, or lifestyle
  • demonstrate creativity, authenticity, and professionalism

Please note that we reserve the right to adjust our selection criteria, where required.

Fill in our influencer application form

Working with content creators

We work with content creators across Scotland to help tell the country’s stories through visually rich, inspiring, and authentic content.

Whether it’s a snapshot of a local event or an in-depth feature on YouTube, we collaborate with creators who bring Scotland’s landscapes, people, and experiences to life.

We’re always interested in hearing from those who are passionate about storytelling and confident in producing content for social platforms like Instagram, TikTok, or YouTube. 

Our Content Creator Network is a growing collective of Scotland-obsessed creators, who produce commissioned content for our own channels.

It includes a range of talent; from regional creators capturing stunning b-roll in their local area, to filmmakers producing long-form storytelling for our YouTube channel.

All commissioned content is owned by us, with full usage rights and clear creative briefs provided.

We look for content creators who:

  • have experience producing visually engaging content for social platforms
  • understand storytelling and how to capture authentic, local moments
Fill in our content creator network form

Influencers we worked with

In the autumn of 2025, we partnered up with influencer Caroline McQuistin to showcase the Isle of Arran as a slow travel destination.

Slow travel is one of the key marketing trends that we're actively looking to highlight, showing just how suitable Scotland is for this type of travel.

Caroline was exactly the influencer we needed to showcase slow travel as well as the beauty of this Scottish isle to some of our key audiences.

Perhaps you will offer us our next brilliant partnership?

Terms and conditions

By submitting an application to work with us, you agree to comply with our terms and conditions. Please review these carefully before applying. You also acknowledge that any personal data provided will be handled in accordance with our privacy policy.

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