In 2024, international visitors made 4.4 million trips to Scotland with 30.8 million nights and £3.9 billion spent overall. When compared with the same period in 2023, volume of international trips and value of spend had increased while volume of nights decreased.
Total spend was 51% greater versus 2019 (in nominal terms) and 7% greater versus 2023 (in nominal terms). Taking inflation into account, total spend was 22% greater versus 2019 and 5% greater versus 2023.
The average duration of trips to Scotland during the reporting period was 7.0 nights, with an average spend per night of £125 and average spend per trip of £880.
The North American market showed the largest increase in visits compared to 2023, while the European market showed the largest increase in spe
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