Our marketing activity promotes Scotland as a must visit, must return, year-round destination for both leisure and business visitors.
We focus on stimulating domestic and global demand for sustainable travel experiences. Our campaigns inspire visitors to discover and explore different places in Scotland and experience the country in every season. This work is guided by our marketing framework, which brings together product and business development, routes to market, and destination promotion.
By reaching people through the channels they already use for travel ideas, we inspire them to choose Scotland, stay longer, and contribute more to local communities.
In this section you can read more about our visitor proposition, how we’re building a community of storytellers and our current marketing activity for autumn and winter 2025/26.