The road from Rome
With good connections direct into Scotland, Italian visitors enjoy exploring many parts of Scotland, from our landscapes to our cities. Information on the Italian Market can be found on this section of the site.
Italy Factsheet 2018
Published December 2019
If you are interested in exploring opportiunites in the Italian market, the VisitBritain market profile offers insight on what visitors from Italy are looking for from a stay in the UK.