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Visit Scotland | Alba

The road from Rome

With good connections direct into Scotland, Italian visitors enjoy exploring many parts of Scotland, from our landscapes to our cities. Information on the Italian Market can be found in 'Italy Factsheet 2019'.

Italy Factsheet 2019

Published November 2020

Fast Facts for 2019

122 thousand


1.1 million


£86 million


10th largest

international source market by visits

Annual figures are based on relatively low sample sizes.

If you are interested in exploring opportunities in the Italian market, the VisitBritain market profile offers insight on what visitors from Italy are looking for from a stay in the UK.   

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