The road from Rome
With good connections direct into Scotland, Italian visitors enjoy exploring many parts of Scotland, from our landscapes to our cities. Information on the Italian Market can be found in 'Italy Factsheet 2019'.
Italy Factsheet 2019
Published November 2020
Fast Facts for 2019
122 thousand
visits
1.1 million
nights
£86 million
expenditure
10th largest
international source market by visits
Annual figures are based on relatively low sample sizes.
If you are interested in exploring opportiunites in the Italian market, the VisitBritain market profile offers insight on what visitors from Italy are looking for from a stay in the UK.