The road from Rome
With good connections to Scotland, Italian visitors enjoy exploring many parts of Scotland. You can find information on the Italian Market in our "Italy Factsheet 2019".
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Italy Factsheet 2019
Published November 2020
Fast facts for 2019
122 thousand
visits
1.1 million
nights
£86 million
expenditure
10th largest
international source market by visits
Annual figures are based on relatively low sample sizes.
Italy currently has no coronavirus (COVID-19) related travel restrictions in place. Italian visitors can enter the UK and Scotland with a valid passport. National ID cards are no longer accepted as travel documents. This is currently a challenge in Italy where processing and issuing passports is taking relatively long.
The following remain key to promote Scotland to Italian travel trade contacts and visitors
- Flexible terms and conditions
- A strong reassurance message
Key for the Italian travel trade to be able to contract Scotland products are:
- Advance / fixed FIT rates for the 2023 season
- Group rates for 2024
We expect shorter booking windows for Italian visitors. There is increasing interest in Scotland from travel agents in Italy. VisitScotland are attending a travel agent workshop in Rome on 27 October 2022.
We have overview of European airline and ferry carriers with direct routes to Scotland.
Scottish businesses travelling to Italy can check the foreign travel advice pages.
