Skip to main content
Visit Scotland | Alba

The road from Rome

With good connections direct into Scotland, Italian visitors enjoy exploring many parts of Scotland, from our landscapes to our cities. Information on the Italian Market can be found on this section of the site.

Italy Factsheet 2018

Published December 2019

If you are interested in exploring opportiunites in the Italian market, the VisitBritain market profile offers insight on what visitors from Italy are looking for from a stay in the UK.