Our past activity

Find out about our previous work to support the Scottish tourism and events sector and showcase Scotland to a global audience.

Helping the industry thrive

Scotland's national tourism organisation since 1969

Read about our most recent past activities from across VisitScotland. From marketing campaigns to Themed Years, to driving quality standards and our role in supporting the tourism and events industry through the COVID-19 pandemic.

In this section

Our response to COVID-19

This page outlines how we changed our operations to support our industry during the COVID-19 pandemic.

38 min read

Previous campaigns

View some of our previous marketing campaigns, which have taken Scotland to the world.

20 min read

Quality Assurance

Find information on our retired Quality Assurance (QA) schemes.

3 min read

Scotland's Themed Years

Find out what benefits previous Themed Years have delivered, including links to evaluation reports, films and case studies.

6 min read

Visitor information

Learn more about our past approach to visitor information.

8 min read

Visitor Levy Expert Group

Find information on the Visitor Levy Expert Group; what it was for, who was involved, and past activity.

4 min read

Our latest activity

Discover an overview of some of our activities, including latest marketing campaigns, the channels we use to connect with visitors, and business events.