1. Market performance 2024
In 2024, Spain was Scotland’s tenth largest international source market, measured by number of visits. It was ranked twelfth by expenditure and tenth by number of nights.
Spanish visitors accounted for 3% of all overseas visits to Scotland and 2% of all overseas spend in Scotland in 2024.
After a strong performance in 2023, the Spanish market declined in 2024 with visits, spend and nights down 32%, 30%, and 41% respectively on 2023.
However, visits, spend, and nights in 2024 still outperformed pre-pandemic levels with visits increasing by 7% and spend increasing by 47% compared to pre-pandemic. The average spend per visit in 2024 was £551, an increase of 2% on 2023.
The average length of stay was 6.2 nights, a decrease from an average of 7.2 nights in 2023.
Source: International Passenger Survey, 2024
Explore more data on tourismobservatory.scot