1. Market performance 2024
Germany remains a core international market for Scotland.
In 2024, Germany was Scotland’s second largest international source market, measured by number of visits. It was also ranked second both by expenditure and by number of nights.
German visitors accounted for 12% of all overseas visits to Scotland and 9% of all overseas spend in Scotland in 2024.
The German market performed strongly in 2024, with the number of visits surpassing 2023 levels by 48% and pre-pandemic levels by 57%.
Expenditure also increased in 2024, surpassing 2023 levels by 46% and pre-pandemic levels by 83%. Similarly, nights were also up by 37% on 2023.
There was a slight shift in trip intentions for German visitors in 2024, with almost a quarter of visits being taken with the purpose of visiting friends and relatives, an 8% increase compared to 2023.
The average spend per visit in 2024 was £710, down 1% from 2023.
The average length of stay was 7.1 nights, a slight decrease from an average of 7.6 nights in 2023.
Source: International Passenger Survey, 2024
Explore more data on tourismobservatory.scot