1. Executive summary 2023
In 2023, Australia was Scotland’s seventh largest international source market measured by number of visits. It was fourth by expenditure and third by number of nights.
That year, Australian visitors accounted for 5% of all overseas visits to Scotland and 6% of all overseas spend in Scotland.
In 2023, the Australian market experienced a strong comeback. The number of visits surpassed 2022 levels by 123% and pre-pandemic levels by 27%. The number of nights and tourist spending also surged, surpassing both 2022 and pre-pandemic levels.
Source: IPS, 2023