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Visit Scotland | Alba

From a land down under

With strong ancestral ties between these two countries, Scotland is high up the wish list for a number of Australian travellers. ‘Australia Factsheet 2019' is where you’ll find everything you need to know about our friends from down under, to help your business succeed in this market.  

Australia Factsheet 2019

Published November 2020

Fast Facts for 2019

148 thousand


1.7 million


£146 million


6th largest

international source market by visits

If you are interested in exploring the potential opportunities of Ancestral Tourism, including specific information on Australians, take a look at the Ancestral Tourism section.

You might also find the VisitBritain website useful when exploring opportunities in the Australian market. 

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