What's new
Our latest research on tourism
Our latest statistics page is your one-stop-shop to navigate to the latest research releases within the Research and Insights section. We invite you to explore insights on tourism in Scotland from a range of different studies.
Our latest research and insights
Domestic sentiment tracker
Read the latest Domestic Sentiment Tracker Scotland summary.
Published: November 2025
Film and TV
Discover the Outlander effect on tourism
Published: October 2025
Domestic overnight tourism
Read about the performance of overnight domestic tourism in Scotland.
Published: September 2025
Domestic day visits
Read the latest statistics on Scotland's domestic day visits performance.
Published: September 2025
International tourism performance
Read the 2024 statistics on Scotland’s international visitors.
Published: August 2025
Islands survey
Read the updated islands survey about Orkney.
Read the updated islands survey about Shetland.
Published: June 2025
Scotland residents’ views on the role of tourism
Discover how Scotland residents feel about the Scottish tourism industry.
Published: June 2025
Visitor attraction performance
Read the latest annual visitor attraction figures for 2024
Published May 2025
Additional research resources
Inbound visits and spend to Britain quarter two 2024
visitbritian.orgReview inbound statistics for quarter two 2024. Published October 2024.
Inbound visits to Britain with a health condition or impairment
visitbritain.orgReview travel statistics among inbound visitors. Published September 2024.
Card spending insights in Britain from VISA
visitbritain.orgBrowse insights on card spending behaviour by inbound visitors to Britain. Published August 2024.
Influence of film and TV on travel to UK
visitbritain.orgExplore screen tourism research. Published July 2024.
