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Visit Scotland | Alba

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VisitScotland / John Duncan

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Our latest research on tourism

Our latest statistics page is your one-stop-shop to navigate to the latest research releases within the Research and Insights section. We invite you to explore insights on tourism in Scotland from a range of different studies.

Our latest research and insights

View our latest published research releases in more detail.

Domestic sentiment tracker

Read the latest Domestic Sentiment Tracker Scotland summary.

Published: May 2025

Accommodation in Scotland

Read the 2024 Scottish Accommodation Occupancy Survey final report.

Published: April 2025

Domestic Day visits

Read the domestic day visits update for 2024.

Published: April 2025

Domestic overnight tourism

Read the domestic tourism overnight trips update for 2024.

Published: April 2025

Consumer trends for Scotland

Discover key consumer trends for Scotland and the tourism industry.

Published: January 2025

Additional research resources

Related links