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Visit Scotland | Alba

From across the Atlantic

Our visitors from the United States of America are drawn to our small island for our vast, green and majestic landscapes, our rich history and culture and our reputation as the ‘Home of Golf’. Every year thousands of visitors travel across the pond to discover all the wonderful attributes that Scotland has on offer. 'USA Factsheet 2019' is where you’ll find everything you need to know about our American guests, to help your business succeed in this market.  

USA Factsheet 2019

Published November 2020

Fast Facts for 2019

636 thousand


4.2 million


£717 million



international source market by visits


You might also find the following resource useful when exploring opportunities in the US market:

VisitBritain's market profile on the USA

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