1. Executive summary 2022
In 2022, the United States was once again Scotland’s largest international source market measured by number of visits, nights and spend.
In 2022 US visitors accounted for 21% of all overseas trips to Scotland and 38% of all overseas spend in Scotland.
The total number of by American visitors to Scotland increased by 9% in 2022 from pre-pandemic levels, reaching a record high over the last decade. Nights and spend also increased from pre-pandemic levels.
A shift in trip intention can be seen compared to pre-pandemic times, where there was a higher proportion of business visits and a lower proportion of visitors travelling to see friends and family.
View more graphs and charts on tourismobservatory.scot.
Source: IPS, 2022