Our latest activity
Discover an overview of some of our activities, including latest marketing campaigns, the channels we use to connect with visitors, and business events.
Creating a destination of choice
A look at our latest work
We are recognised as a global leader in our marketing of Scotland as a destination and for our role in the delivery of a world-class programme of cultural, sporting, and business events. By showcasing Scotland as a destination of choice for both leisure and business travel, we aim to drive sustainable economic growth, while supporting businesses and communities ready to welcome visitors.
Our efforts span marketing, events, business support, and partnership initiatives; all aimed at strengthening our industry and generating economic impact.
In this section
Business Events
We promote and support Scotland as a premier destination for business events of all kinds, including meetings, incentive travel programmes, conferences, and exhibitions.
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Celebrating our awards
Find out what global tourism and events honours Scotland has recently received and learn more about VisitScotland’s own accolades.
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Helping visitors discover Scotland online
The latest developments to our consumer facing website.
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Our current marketing activity
Find out how our marketing activity promotes Scotland as a must visit, must return, year-round destination for both leisure and business visitors.
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Our owned channels
Find out about our owned channels and our always-on marketing activities, including earned and creative content.
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Examples of our latest activity
Chat show 'king' Graham Norton puts Scotland in staycation spotlight
We worked with comedian and broadcaster Graham Norton, Virgin Radio and News UK this summer to encourage staycations in Scotland.
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Scottish Thistle Awards 2026 – National-only shortlist revealed
The shortlists for the national-only categories for the Scottish Thistle Awards 2026 have been unveiled.
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All eyes on events
Discover how we're supporting the event sector through industry event observer tours.
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Why Film and TV matter to Scotland's visitor economy
We've launched Scotland: The Home of Outlander - the locations guide
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New Sustainable Destination Project
Four Scottish destinations have been selected for a new Sustainable Destination Pilot Project.
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Other things you might like
Our key focus areas
Our strategic priorities allow us to focus on reaching the right audiences, providing the right business support, and prioritising growth markets.
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Our plans
Read about our plans to position Scottish tourism and events for future success.
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Our reports
These reports offer a range of information on various aspects of our business.
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Our past activity
Find out about our previous work to support the Scottish tourism and events sector and showcase Scotland to a global audience.
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