Our latest activity
Discover an overview of some of our activities, including latest marketing campaigns, the channels we use to connect with visitors, and business events.
Creating a destination of choice
A look at our latest work
We are recognised as a global leader in our marketing of Scotland as a destination and for our role in the delivery of a world-class programme of cultural, sporting, and business events. By showcasing Scotland as a destination of choice for both leisure and business travel, we aim to drive sustainable economic growth, while supporting businesses and communities ready to welcome visitors.
Our efforts span marketing, events, business support, and partnership initiatives; all aimed at strengthening our industry and generating economic impact.
In this section
Business Events
We promote and support Scotland as a premier destination for business events of all kinds, including meetings, incentive travel programmes, conferences, and exhibitions.
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Business Support Programme | marketing activity toolkit
Find out more about our marketing activity for our new Business Support Programme from September to February.
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Celebrating our awards
Find out what global tourism and events honours Scotland has recently received and learn more about VisitScotland’s own accolades.
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Helping visitors discover Scotland online
The latest developments to our consumer facing website.
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Marketing partnerships
Find out how to get involved in joint marketing activity with VisitScotland.
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Our current marketing activity
Find out how our marketing activity promotes Scotland as a must visit, must return, year-round destination for both leisure and business visitors.
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Our owned channels
Find out about our owned channels and our always-on marketing activities, including earned and creative content.
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Examples of our latest activity
Chair reappointed to the VisitScotland Board
The Cabinet Secretary for Economy, Tourism and Transport, Stephen Flynn, today (21 October) announced the reappointment of Stephen Leckie as Chair of the Board of VisitScotland.
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Campaign promoting the benefits of tourism and events
We have launched the next phase of our visitor economy corporate campaign. It Starts With A Visit will demonstrate how tourism, events, and the wider visitor economy positively…
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Helping Scotland's Food and Drink Sector Thrive
Our support for the food and drink sector benefits businesses, jobs and communities.
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Press release: Carbon Calculator launched for tourism and events
VisitScotland has unveiled its first-ever carbon calculator to help tackle climate change.
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Helping Scotland's food and drink businesses go global
VisitScotland Connect offers the chance to become part of future travel itineraries.
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VisitScotland Connect 2027 | apply to register
Supplier applications to register for VisitScotland Connect 2027 are now live. Our flagship travel trade event, will return to the SEC in Glasgow on Wednesday 14 and Thursday 15…
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Other things you might like
Our key focus areas
Our strategic priorities allow us to focus on reaching the right audiences, providing the right business support, and prioritising growth markets.
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Our plans
Read about our plans to position Scottish tourism and events for future success.
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Our reports
These reports offer a range of information on various aspects of our business.
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Our past activity
Find out about our previous work to support the Scottish tourism and events sector and showcase Scotland to a global audience.
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