Our latest activity
Discover an overview of some of our activities, including latest marketing campaigns, the channels we use to connect with visitors, and business events.
Creating a destination of choice
A look at our latest work
We are recognised as a global leader in our marketing of Scotland as a destination and for our role in the delivery of a world-class programme of cultural, sporting and business events. By showcasing Scotland as a destination of choice for both leisure and business travel, we aim to drive sustainable economic growth while supporting businesses and communities ready to welcome visitors.
Our efforts span marketing, events, business support, and partnership initiatives – all aimed at strengthening our industry and generating economic impact. A more detailed overview of our work can be found in this section.
In this section
Business Events
We promote and support Scotland as a premier destination for business events of all kinds, including meetings, incentive travel programmes, conferences, and exhibitions.
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Business Support Programme | marketing activity toolkit
Find out more about our marketing activity for our new Business Support Programme from September to February.
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Celebrating our awards
Find out what global tourism and events honours Scotland has recently received and learn more about VisitScotland’s own accolades.
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Our current marketing activity
Find information on our latest campaign and marketing activities.
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Helping more visitors discover Scotland online
We’re developing visitscotland.com to guide visitors from early inspiration through to planning their trip to Scotland.
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Investing in Dumfries and Galloway's visitor economy
With an Outlander star investing in Galloway Distillery, we're discussing the latest economic growth in the region.
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Promoting autumn winter with Expedia
We're working with Expedia to promote Scotland during the autumn and winter, to visitors across the UK and US.
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Championing Sustainable Tourism in Argyll & the Isles
Hear how David Adams McGilp, Regional Director for Argyll & the Isles shares his expertise to help drive growth for the region’s tourism and events industry.
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The Travel Corporation partnership
Hear about our time spent with The Travel Corporation's North American consortia during their recent Scotland visit.
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