Our latest activity
Discover an overview of some of our activities, including latest marketing campaigns, the channels we use to connect with visitors, and business events.
Creating a destination of choice
A look at our latest work
We are recognised as a global leader in our marketing of Scotland as a destination and for our role in the delivery of a world-class programme of cultural, sporting and business events. By showcasing Scotland as a destination of choice for both leisure and business travel, we aim to drive sustainable economic growth while supporting businesses and communities ready to welcome visitors.
Our efforts span marketing, events, business support, and partnership initiatives – all aimed at strengthening our industry and generating economic impact. A more detailed overview of our work can be found in this section.
In this section
Business Events
We promote and support Scotland as a premier destination for business events of all kinds, including meetings, incentive travel programmes, conferences, and exhibitions.
Read More
Business Support Programme | marketing activity toolkit
Find out more about our marketing activity for our new Business Support Programme from September to February.
Read More
Celebrating our awards
Find out what global tourism and events honours Scotland has recently received and learn more about VisitScotland’s own accolades.
Read More
Our current marketing activity
Find information on our latest campaign and marketing activities.
Read More
Helping visitors discover Scotland online
The latest developments to our consumer facing website.
Read More
Our owned channels
Find out about our owned channels and our always-on marketing activities, including earned and creative content.
Read More
You might also be interested in
Supporting Scotland’s new experiences into global markets
We support businesses in creating bookable experiences and showcasing Scotland as a world-class destination. We recently held our Scotland’s New Experiences event with 40…
Read More
Press Release: Scotland reaches new TV heights
VisitScotland partners with American TV giant.
Read More
Free Climate Action Accelerator programme launch
Our new programme will help Scottish tourism businesses harness the many benefits that can arise from thinking positively and proactively about reducing emissions.
Read More
Delegate places for National Events Conference
Delegate places now on sale for Scotland’s National Events Conference 2026 as first keynote speaker and theme announced.
Read More
New heritage tourism climate change adaptation manual
We have helped produce a new climate change manual for heritage tourism businesses published by Historic Environment Scotland.
Read More
Exploring Scotland's regions with Metro
Find out about our partnership with Metro to encourage regional spready of visitors across Scotland.
Read More