Our latest activity
Discover an overview of some of our activities, including latest marketing campaigns, the channels we use to connect with visitors, and business events.
Creating a destination of choice
A look at our latest work
We are recognised as a global leader in our marketing of Scotland as a destination and for our role in the delivery of a world-class programme of cultural, sporting and business events. By showcasing Scotland as a destination of choice for both leisure and business travel, we aim to drive sustainable economic growth while supporting businesses and communities ready to welcome visitors.
Our efforts span marketing, events, business support, and partnership initiatives – all aimed at strengthening our industry and generating economic impact. A more detailed overview of our work can be found in this section.
In this section
Business Events
We promote and support Scotland as a premier destination for business events of all kinds, including meetings, incentive travel programmes, conferences, and exhibitions.
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Business Support Programme | marketing activity toolkit
Find out more about our marketing activity for our new Business Support Programme from September to February.
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Celebrating our awards
Find out what global tourism and events honours Scotland has recently received and learn more about VisitScotland’s own accolades.
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Our current marketing activity
Find information on our latest campaign and marketing activities.
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Helping visitors discover Scotland online
The latest developments to our consumer facing website.
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Our owned channels
Find out about our owned channels and our always-on marketing activities, including earned and creative content.
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Helping businesses adapt to the changing tourism landscape
Across Scotland, our free-to-access Business Support Programme is delivering hands-on workshops designed to help tourism businesses create bookable experiences that reach the…
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Celebrating success at the Scottish Thistle Awards
Find out which business and individuals took home the national awards at the 2025 Scottish Thistle Awards.
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Telling Scotland’s Story On Camera
We’re launching our very own Content Creator Network for our own channels to build and curate a network of passionate and engaging storytellers to work with us.
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5 ways Scotland Loves Local supports the visitor economy
Find out 5 ways the Scotland Love Local campaign supports the visitor economy.
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The Celebrity Traitors links to screen tourism
This global hit continues to position Scotland as a must-visit destination for screen tourism, and we’re building on this momentum through dedicated activity across channels.
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David Keen: Developing destinations in partnership with East Lothian and beyond
Hear from our Destination Development Assistant Manager David Keen on how we collaborate with Visit East Lothian.
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