Our latest activity
Discover an overview of some of our activities, including latest marketing campaigns, the channels we use to connect with visitors, and business events.

Creating a destination of choice
A look at our latest work
We are recognised as a global leader in our marketing of Scotland as a destination and for our role in the delivery of a world-class programme of cultural, sporting and business events. By showcasing Scotland as a destination of choice for both leisure and business travel, we aim to drive sustainable economic growth while supporting businesses and communities ready to welcome visitors.
Our efforts span marketing, events, business support, and partnership initiatives – all aimed at strengthening our industry and generating economic impact. A more detailed overview of our work can be found in this section.
In this section
Business Events
We promote and support Scotland as a premier destination for business events of all kinds, including meetings, incentive travel programmes, conferences, and exhibitions.
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Business Events Monitor
Find out more about our new national survey, who should complete it, and how.
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Celebrating our awards
Find out what global tourism and events honours Scotland has recently received and learn more about VisitScotland’s own accolades.
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Our current marketing activity
Find information on our latest marketing activities.
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Visitor information
Learn more about our approach to visitor information through the channels we know visitors use to maximise our reach and influence our key markets.
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Exploring Scotland in new ways on YouTube
Learn about our new YouTube travel series, using local storytellers to bring our cities and regions to life.
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Getting found online | real-world tips for tourism businesses
New video case studies show how businesses are benefitting from using online booking systems and working with Online Travel Agents.
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Scottish Thistle Awards Regional Shortlists Announced
Find out which tourism and events businesses and individuals are in the running for this year's awards.
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VisitScotland Connect 2026 comes to Glasgow
Our flagship travel trade workshop event, VisitScotland Connect, will be held on 15 and 16 April 2026 at the Scottish Event Campus (SEC) in Glasgow.
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Building a community of storytellers
Word-of-mouth remains the greatest influence on travel inspiration. Storytelling drives connection. That’s why our marketing is moving beyond conventional destination marketing…
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Business development | a pipeline approach
Driving visitors to Scotland doesn’t start and end with traditional marketing channels. In fact, it starts with Scotland’s tourism businesses, the creation of the right products…
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