VisitScotland Connect is a two-day business event that connects Scottish tourism businesses with domestic and international tour operators and travel advisors.
The event provides trade-ready Scottish businesses with the opportunity to promote their products and experiences to international audiences and new markets via the global travel trade.
Next year VisitScotland Connect is set to return to the SEC in Glasgow on Wednesday 14 and Thursday 15 April 2027, building on the success of this year’s event and once again supported by Visit Glasgow.
Looking ahead, VisitScotland Connect 2028 and 2029 will take place at P&J Live in Aberdeen.
In this article:
What is VisitScotland Connect?
VisitScotland Connect is designed to facilitate business opportunities and strengthen Scotland’s visitor economy.
The workshop-style event brings together Scottish tourism businesses with global travel trade buyers including tour operators, travel advisors and Destination Management Companies for two full days of in-person meetings and networking.
Complementing the workshop event, a curated programme of familiarisation trips allows buyers to experience first-hand the unique regions and tourism experiences available across Scotland.
VisitScotland Connect helps build business resilience by connecting businesses with new audiences and markets, enabling them to diversify and reduce reliance on any single market. It promotes Scotland as a must-visit, must-return, year-round destination, encouraging visitors to stay longer and spend more.
Check out what some of our attendees from this year's VisitScotland Connect had to say...
VisitScotland Connect 2026 in figures
289
Scottish businesses represented (68 new suppliers)
330
global buyers
20 countries
from across the world
over 10,000
scheduled meetings
6
press and international trade media attended
13
fam trips across Scotland (hosting 136 buyers)
over 30
businesses attended the travel distribution seminar
almost 500
delegates attended the dinner
Key statistics from our 2026 event from our buyers and suppliers.
Advice and support to grow your business
Visit our Business Support Hub to find advice and support on how to improve and grow your tourism or events business.
Grow your businesss
support.visitscotland.orgPractical advice on how to grow your reach and increase your sales.
Selling through travel distribution partners
support.visitscotland.orgInformation about travel distribution and how working with a partner can grow your business.
Understanding travel distribution
support.visitscotland.orgYour guide to travel distribution and the partners you can work with.
Business essential webinars
support.visitscotland.orgRegister for an upcoming webinar or watch recordings from previous presentations.