VisitScotland Connect brings domestic and international tour operators and travel advisors together with Scottish tourism businesses for a two-day event in Scotland.
The workshop-style event provides a platform for trade-ready Scottish businesses to promote products and experiences to new audiences and markets via the global travel trade, to develop new business.
In this article:
What is VisitScotland Connect?
VisitScotland Connect is our flagship travel-trade event, designed to create opportunities for trade-ready Scottish tourism businesses to engage with buyers from across the world, and help attract visitors to Scotland.
It is two packed days of meetings and networking, alongside a series of familiarisation trips around Scotland. This is an opportunity for Scottish businesses to showcase their products and experiences to global tour operators, travel advisors and Destination Management Companies to generate future business, meet new clients and contract new product.
Over 270 buyers attend from across the globe including from North America, Germany, and China.
The event has been praised for its importance in establishing connections, supporting businesses in their ambitions to internationalise, and the subsequent business potential it brings to Scotland’s valuable tourism industry.
VisitScotland Connect 2025 results
243
Scottish businesses represented
272
tour operators and travel advisors (including 57 new)
20 countries
from across the world all in Aberdeen
over 8,200 meetings
were held at this sold-out event
2 journalists
from STV interviewed our Chief Executive for the Evening News
13 fam trips
showcased 20 regions of Scotland
127 buyers
attended the familiarisation trips
210 businesses
were showcased during the familiarisation trips
Key statistics from our 2025 event from our buyers and suppliers.
