Marketing partnerships

Find out how to get involved in joint marketing activity with VisitScotland.

One of our core responsibilities is to grow international and domestic tourism in Scotland. To this end, it undertakes a wide programme of marketing activities, including across paid, owned and earned channels.

The aim of such activities is the targeted and sustainable growth of tourism from key markets for the benefit of the wider Scottish economy.

We have a non-exclusive partnering policy. Our aim in undertaking our campaign activity is the targeted growth of sustainable tourism from key markets for the benefit of the wider Scottish population and the Scottish economy.

Working in partnership can help to extend our efforts and impact towards this goal.

Work with us on marketing opportunities

We welcome enquiries from organisations interested in collaborating on marketing activity or exploring opportunities to engage potential visitors.

All enquiries are considered on a case-by-case basis, taking account of factors such as strategic alignment, shared objectives, audience relevance, visitor benefit, market reach, available resources, and planned activity.

Providing relevant information about your organisation and proposal will help ensure it is directed to the most appropriate team.

Submission of an enquiry does not guarantee inclusion in our marketing activity, partnership discussions, or future campaigns. Inclusion in any VisitScotland activity does not imply endorsement, exclusivity, or preferred partner status.

Discuss potential marketing activity