1. Executive summary
In 2022, Sweden was Scotland’s fourteenth largest international source market by number of visits. It was fifteenth by expenditure and seventeenth by number of nights.
Swedish visitors accounted for 2% of all overseas visits and 1% of all overseas in Scotland in 2022.
2022 saw a recovery from the COVID-19 pandemic. The volume and value of visits from Sweden were both higher in 2022 than 2019.
The average spend per visit in 2022 was £718. The average spend per night was £134.
The average length of stay was 5.4 nights.
Source: IPS, 2022 (caution low sample size for Sweden)