2. Volume and value of tourism in Scotland
| Country of residence |
Visits |
Spend |
| Scotland |
6,004,000 |
£1,441 million |
| England |
4,380,000 |
£1,832 million |
| Wales |
204,000 |
£64 million |
| Total GB overnight tourism |
10,588,000 |
£3,337 million |
| Northern Ireland |
237,000 |
£98 million |
| International |
4,366,000 |
£3,981 million |
| Total overnight tourism |
15,191,000 |
£7,416 million |
| Total day tourism |
76,826,000 |
£4,028 million |
| Grand total |
92,017,000 |
£11,445 million |
Source: Great Britain Tourism Survey, Great Britain Day Visits Survey, International Passenger Survey, Northern Ireland Statistics and Research Agency, 2024 (these figures have been rounded).
Trips taken by Great British residents to Scotland were at a lower level than 2023, as were the nights associated with these trips, but expenditure had slightly increased.
There were several challenges that inhibited trip-taking intentions in 2024, including the continuation of the cost-of-living crisis and the return of international travel options.
Browse more details on overnight domestic tourism.
International tourism to Scotland demonstrated stronger growth from 2023 than domestic, demonstrating a continued post-COVID recovery.
2024 was a record year for international visitor numbers and spend, surpassing both 2019 and 2023, with shorter stays leading to fewer nights spent in Scotland than in 2023.
Spend from international visitors made up 54% of all tourism expenditure in Scotland, increasing in percentage share from 2023.
Browse more details on international tourism to Scotland.
The domestic overnight visitor stayed on average at 2.8 nights and £315 in spending.
The international overnight visitor stayed on average at 7.0 nights and £912 in spending.