During the first quarter of 2025, residents of Great Britain took 2.2 million overnight trips in Scotland, with 6.1 million nights and £752 million spend. When comparing to the same quarter in 2024, there was an increase in trips (+3%), nights (+11%), and spend (+48%).
10% of all Great Britain trips in 2024 included an overnight stay in Scotland, with the share of total Great Britain nights and spend also at 10%.
The average duration of Scotland trips during the first quarter of 2025 was 2.8 nights with an average spend per night of £124 and average spend per trip of £342.
The most common purpose of domestic overnight trips in Scotland during the first quarter of 2025 was visiting friends or relatives, accounting for 30% of trips. This trip purpose also produced the highest proportion of nights at 36%, whereas holiday trips generated the highest level of spend (33%).