What's new
Our latest research on tourism
Our latest statistics page is your one-stop-shop to navigate to the latest research releases within the Research and Insights section. We invite you to explore insights on tourism in Scotland from a range of different studies.
Our latest research and insights
Domestic sentiment tracker
Read the latest Domestic Sentiment Tracker Scotland summary.
Published: March 2026
Travel trends for Scotland
Discover the emerging and enduring travel trends in 2026.
Published: January 2026
Domestic overnight tourism
Read statistics on Scotland's overnight domestic tourism July to September 2025.
Published: December 2025
Domestic day visits
Read statistics on Scotland's domestic day visits performance in July to September 2025.
Published: December 2025
Film and TV
Discover the Outlander effect on tourism
Published: October 2025
International tourism performance
Read the 2024 statistics on Scotland’s international visitors.
Published: August 2025
Islands survey
Read the updated islands survey about Orkney.
Read the updated islands survey about Shetland.
Published: June 2025
Scotland residents’ views on the role of tourism
Discover how Scotland residents feel about the Scottish tourism industry.
Published: June 2025
Additional research resources
Browse the latest research releases from VisitBritain
visitbritian.orgIncludes high level snapshot of inbound and domestic tourism in Britain, UK's image overseas, and VISA card spending…
