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Visit Scotland | Alba

Braveheart to Outlander

Scotland has a particularly rich heritage of stories and storytelling - inspiring captivating scenery on camera and powerful imagery of prose.  

Learn more about how literature, TV and film influence and entice visitors to Scotland.

From scroll to screen

Understand more about the importance of storytelling, in all its forms, on the experiences Scotland has to offer.

Soul seeking in a destination – the importance of storytelling in tourism

Published February 2022

Outlander Effect and Tourism

Read about the appeal of screen or film tourism and how we can look at the impact of Diana Gabaldon’s popular Outlander TV series on Scottish tourism.

The Outlander Effect & Tourism

Published June 2022

Industry focused research providing you with top tips to capitalise on the Outlander Effect

Screen tourism

Screen Scotland have published a comprehensive study into the value of Scotland’s film and TV industries. The study, supported by VisitScotland and industry partners, has sections on screen tourism and film and TV festivals.

For the full report or executive summary, please read the economic value of the screen sector to Scotland. Or check out a case study on the impact of film and TV on Scottish tourism, also made available by Screen Scotland.

Film and TV

Read about the TV programmes, movies, films and books set in Scotland that influence people to visit, including Outlander, Braveheart and Harry Potter.

Film and TV - Visitor Survey extract 2015 - 2016

Published January 2017

Additional research on film and TV

Related links