Braveheart to Outlander
Scotland has a particularly rich heritage of stories and storytelling - inspiring captivating scenery on camera and powerful imagery of prose.
Learn more about how literature, TV and film influence and entice visitors to Scotland.
From scroll to screen
Understand more about the importance of storytelling, in all its forms, on the experiences Scotland has to offer.
Soul seeking in a destination – the importance of storytelling in tourism
Published September 2021
Outlander Effect and Tourism
Read about the appeal of screen or film tourism and how we can look at the impact of Diana Gabaldon’s popular Outlander TV series on Scottish tourism.
The Outlander Effect & Tourism
Published February 2020
Industry focused research providing you with top tips to capitalise on the Outlander Effect
Film and TV
Read about the TV programmes, movies, films and books set in Scotland that influence people to visit, including Outlander, Braveheart and Harry Potter.
Film and TV - Visitor Survey extract 2015 - 2016
Published January 2017