1. What is screen and literature tourism?
Known by many names – screen tourism, film tourism, set-setting, film induced tourism, it all relates to the visitor’s journey.
Screen tourism provides a connection with the location of a film or TV series and a trip to a set or filming location can create a visitor experience. In the case of literary tourism, this can be a connection to a location associated with an author or a place within their work.
Stories are intertwined through the fabric of Scotland and at the heart of the tourism experience.
Scotland exceeds the sum of her landscape, heritage, culture and people. And all have contributed to and inspired writers to chronicle real events or weave myths and create legends.
The use of stories by destinations and tourism businesses is increasing to:
- Attract people’s attention
- Create an emotional connection
- Stand out in a sea of content and advertising