Braveheart to Outlander
Scotland has a particularly rich heritage of stories and storytelling - inspiring captivating scenery on camera and powerful imagery of prose.
Learn more about how literature, TV and film influence and entice visitors to Scotland.
From scroll to screen
Understand more about the importance of storytelling, in all its forms, on the experiences Scotland has to offer.
Outlander Effect and Tourism
Read about the appeal of screen or film tourism and how we can look at the impact of Diana Gabaldon’s popular Outlander TV series on Scottish tourism.
Screen Scotland have published a comprehensive study into the value of Scotland’s film and TV industries. The study, supported by VisitScotland and industry partners, has sections on screen tourism and film and TV festivals.
For the full report or executive summary, please read the economic value of the screen sector to Scotland. Or check out a case study on the impact of film and TV on Scottish tourism, also made available by Screen Scotland.
Film and TV
Read about the TV programmes, movies, films and books set in Scotland that influence people to visit, including Outlander, Braveheart and Harry Potter.